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Launch Academy Program Schedule

 GROUP ACCOUNTABILITY TIME 

1hr Weekly Calls

 EXPERT WORKSHOPS 

2.5hr Weekly Calls

 COWORKING SESSIONS 

Fridays 10am-2pm MT

Curriculum

STAGE 1: STRATEGY

  • ACADEMY KICKOFF!

  • VISION / MISSION

    • Refine your company's WHY, HOW, and WHATs

    • Create a branding vision board

    • Outline your messaging

    • Uncover your core values
       

  • MARKET RESEARCH

  • SUCCESS METRICS

    • Identify key assumptions and performance indicators for all stakeholders

    • ​Set a clear timebox and metrics goals for your initial offering

  • PERSONAL PLAY COACHING

    • ​Build a plan to embrace Play on your founder journey

  • USER STORY MAPPING

    • Use visual thinking to refine your vision into clear requirements for development of the next iteration of your product and supporting systems

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  • LAUNCH PLANNING

    • Create a comprehensive plan for successfully launching a basic product that meets the essential needs of customers.

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  • MARKETING OFFICE HOURS

    • Refine your launch plan

 

STAGE 2: DESIGN & PREP

  • UX STRATEGY

    • Identify the “red routes” in your user experience

    • Learn how to create screen flows and wireframes that define requirements for development

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  • MINIMUM VIABLE LOGO & BRAND GUIDE DESIGN with Meep's design team

  • UX DESIGN

    • Learn how to apply your logo and style guide to create a design system and hi-fidelity designs for your user experience

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  • BUILD YOUR WEBSITE

    • Design and build your website home page

    • Set up your email newsletter signup

 

  • NO-CODE

    • Introduction and overview of no-code development and integration tools, their potential applications, and how they apply to your business

    • Identify the best no-code tools for your business

 

  • DEVELOPMENT BEST PRACTICES

    • Learn to implement the build-measure-learn process

    • Best practices and guidelines to follow when building your MVP

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STAGE 3: DEVELOPMENT

  • PRICING & FINANCIAL MODELING

    • Learn best practices for pricing and paywall placement

    • Refine your company’s pricing strategy

    • Build your financial model

  • DATA ARCHITECTURE

    • Learn how to think strategically about your company’s data structures to ensure long-term efficiency and scalability

    • Map your company’s data architecture

  • LAUNCH IMPLEMENTATION

    • Define and plan three diversified Go-To-Market channel tests

 

  • HUMAN-CENTERED LEADERSHIP

    • Identifyand learn how to diffuse your most common types of fear​

 

STAGE 4: DEVELOPMENT & TESTING

  • ENGAGEMENT TRACKING

    • Develop strategies and tools for tracking user engagement in no-code applications to improve user retention and conversion rates

    • Build your tracking plan

  • PRODUCT TESTING

    • Learn best practices for testing your entire user journey, from marketing funnel to referrals

    • Build your testing checklist

  • CUSTOMER SUCCESS

    • Learn best practices for supporting your customers through their entire journey

    • Document your customer success processes

 

  • DEVELOPMENT & TESTING OFFICE HOURS

    • Help with under-the-wire launch and development needs

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  • LAUNCH PARTY!

    • A fun night of presentations and networking - put your project on display for the Meep community!​

STAGE 5: LAUNCH

 

  • DEVELOPMENT & TESTING OFFICE HOURS

    • Help with under-the-wire launch and development needs​​

 

  • TRACTION & ENGAGEMENT METRICS

    • Explore best practices and methods for the synthesis of collected metrics

    • Synthesize feedback from your customers

    • Make a plan to implement action steps that will increase engagement

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  • BUSINESS ROADMAP

    • Create and design a vision for future versions of your user experience

    • Document & refine your product roadmap

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  • ACADEMY GRADUATION PARTY!

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